I have a wealth of experience in terms of type of work and clients, but still have the same passion to create. I believe my greatest strength is creative thinking and ultimately this is at the heart of everything I do. Whether it’s a new brand identity, a piece of print design or a fully integrated campaign, I treat everything with the same care and attention to detail.

At the end of the day every project, small or large, deserves the same application of a creative idea and needs to achieve a specific goal or speak to the target audience in the most effective and memorable way.

The roles I have held so far in my career have allowed me to gain experience in most areas of the creative industry and I have always focused on honing existing skills and constantly developing new ones. Having started out in print design, I then moved to an advertising agency which gave me the chance to learn from experienced art directors and copywriters. I then became the Head of Design at a start-up and continued to hone design and management skills. My next opportunity was at a top branding agency where I learned a huge amount about the power of brand. Most recently, I have developed skills in content such as animation and photography (a true passion of mine).